MacHeads

In the late 1980's several major corporations studied cults to observe what caused a conscious decision making follower to transcend into an irrationally devoted believer in a religion or idea. Amongst many others Saturn Cars, Nike, and yes, you guessed it, Apple Computers Incorporated used this marketing strategy to create an irrationally devoted community surrounding their products and more importantly committed to the idea that purchasing a Saturn made you part of a family, wearing Nike's could cause you to take flight, and using a Mac gave you an instant sense of belonging within the realm of the creative elite. After all, a shoe is a shoe, a car is a car, and a computer is just a computer.


Or is it?


Hello, I am Joel and I own over 10 Apple devices.

Mixtape Inc.

Again with another Hulu gem. This time a documentary on Mixtapes and the war being waged between the mixtape industry and the record labels.

I think Chuck D says it best; "You think the labels lost money through downloading? I think that the people in the public now will not be tricked and be fooled. I think people will buy what they love as opposed to something they have been made to like.

Crash This Place EP Behind The Scenes

This has been a very busy year for us at Bright City Studios. We are excited about all of the records coming out in the fall of this year. "Crash This Place" is an EP we worked on for Morningstar Ministries in Fort Mill, SC. We were blown away by the talent, songwriting, and creativity in this community. This is a video of some behind the scenes footage we filmed on our flip camera during the tracking of this record.