Saturday, November 28, 2009


In the late 1980's several major corporations studied cults to observe what caused a conscious decision making follower to transcend into an irrationally devoted believer in a religion or idea. Amongst many others Saturn Cars, Nike, and yes, you guessed it, Apple Computers Incorporated used this marketing strategy to create an irrationally devoted community surrounding their products and more importantly committed to the idea that purchasing a Saturn made you part of a family, wearing Nike's could cause you to take flight, and using a Mac gave you an instant sense of belonging within the realm of the creative elite. After all, a shoe is a shoe, a car is a car, and a computer is just a computer.

Or is it?

Hello, I am Joel and I own over 10 Apple devices.